
← Back
Zero Sugar, Zero Calories, Zero Worries Campaign
Title: Zero Worries at a Party
Length: 60 seconds
Product: Coca-Cola Zero Sugar (Coke Zero)
Writer: Chioma Abiaka
VIDEO | AUDIO |
1. NERVOUS YOUNG MAN FACING OPEN DOOR. A PARTY IS INSIDE.
| |
2. CUT TO PARTY, LAVISH BANQUET ROOM, EVERYONE DANCING.
| MUSIC: Bad Kid – Youth (Wabi-Sabi) song. |
3. CUT TO A WAITRESS WALKING THROUGH THE CROWD HOLDING A TRAY OF COKE ZERO CANS. ONE CAN FALLS.
| |
4. CUT TO CAN OF COKE ZERO BY THE YOUNG MAN’S FEET.
5. PICKS IT UP AND DRINKS.
| MUSIC: Song stops playing.
SFX: Can being opened.
|
6. EXPLOSIVE MONTAGE OF COKE, ICE, BUBBLES AND A BIG RED ZERO FLASHING.
| SFX: Fireworks & celebratory sounds played over montage. |
7. CUT TO YOUNG MAN REMOVING HIS TIE, SUIT JACKET AND STRUTS INTO PARTY.
| |
8. CUT TO YOUNG MAN IN PARTY, DANCING & SURROUNDED BY CROWD.
| MUSIC: Song plays again with crowd cheering at YOUNG MAN. |
9. CLOSE UP – TRIUMPHANT SMILE.
| YOUNG MAN: I did it. |
10. STILL PICTURE OF COKE ZERO CAN WITH STRAPLINE.
| VO (Upbeat but authoritative): Zero sugar, zero calories, zero worries. |
Post a comment