What I Do
What I Do
I’m an Engagement Specialist with a background in digital content, social media and CRM, combining creative storytelling with data-led marketing to build meaningful customer engagement.
I’ve worked across LinkedIn, Instagram and Twitter/X, creating content and campaigns that strengthen brand presence and encourage audience interaction. My experience also spans email marketing, CRM and lifecycle engagement — from developing targeted communications and customer journeys to analysing campaign performance and using data to inform marketing decisions.
Whether I’m creating compelling copy, managing social content or working with CRM data, I focus on understanding the audience, delivering the right message at the right stage, and turning engagement into measurable results.
I’m a digital copywriter and social media specialist with a passion for strong storytelling, strategy and the right tone of voice. With proven success growing social followings and increasing engagement across LinkedIn, Instagram, and Twitter/X, I combine creativity with performance. I’ve written everything from scroll-stopping captions and imaginative campaigns to data reports, to email campaigns — all tailored to reflect brand identity while delivering results.