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Zero Sugar, Zero Calories, Zero Worries Campaign

Title: Zero Worries at a Party

Length: 60 seconds

Product: Coca-Cola Zero Sugar (Coke Zero)

Writer: Chioma Abiaka

             VIDEOAUDIO
 

1. NERVOUS YOUNG MAN FACING OPEN DOOR. A PARTY IS INSIDE.

 

2. CUT TO PARTY, LAVISH BANQUET ROOM, EVERYONE DANCING.

 

MUSIC: Bad Kid – Youth (Wabi-Sabi) song.
3. CUT TO A WAITRESS WALKING THROUGH THE CROWD HOLDING A TRAY OF COKE ZERO CANS. ONE CAN FALLS.

 

4. CUT TO CAN OF COKE ZERO BY THE YOUNG MAN’S FEET.

 

5. PICKS IT UP AND DRINKS.

 

MUSIC: Song stops playing.

 

 

SFX: Can being opened.

 

6. EXPLOSIVE MONTAGE OF COKE, ICE, BUBBLES AND A BIG RED ZERO FLASHING.

 

SFX: Fireworks & celebratory sounds played over montage.
7. CUT TO YOUNG MAN REMOVING HIS TIE, SUIT JACKET AND STRUTS INTO PARTY.

 

8. CUT TO YOUNG MAN IN PARTY, DANCING & SURROUNDED BY CROWD.

 

MUSIC: Song plays again with crowd cheering at YOUNG MAN.
9.  CLOSE UP – TRIUMPHANT SMILE.

 

YOUNG MAN: I did it.
 

10. STILL PICTURE OF COKE ZERO CAN WITH STRAPLINE.

 

 

 

VO (Upbeat but authoritative): Zero sugar, zero calories, zero worries.